Hello everybody! Long time, no speak, and also a change of URL! If you want to find out more on that, then click the link here. But right now, I’m here to tell you all about my visit to the Vans x ASOS #MakeItYourself event! The event itself took place at House Of Vans in London, and inside promised to be packed with things to do all day long. The event was set up for young creatives across the nation to come along and attend workshops and panel discussions with industry professionals.
Walking into the venue, we’re instantly greeted with the Lazy Oaf x Vans showcase. Featuring beautiful blush pink tones that represent Lazy Oaf to a T, the collection was really something quite unique. I’ll have more on this in another blog post soon, so I won’t touch too much on it here, but here are some photos from it!
Continuing further into the venue, it features a cinema space which also features movies across the year. Find out more about those here. However, today it featured panel discussions. The first of the day was How To: Guide to Self-publishing with ASOS Magazine. The discussion featured Nicole Chui, founder and editor of Fem Fam Magazine; Helena Murphy, co-founder of vegan/vegetarian magazine Omnom; Felicia Pennant, founder and editor of of SEASON magazine; and Robbie Russell, co-founder and editor at Push Magazine. Whilst the talk did start off a little late, which through the schedule of the day off a bit, it was very informative. The panel talked about their experiences of starting their own publication and talked about their struggles, but also the positives, and why they chose to use print over digital.
Robbie Russell of Push Magazine spoke about how he started off by pulling the content from their online socials, and focused completely on the print magazine. He started speaking to people that were into the grime music scene, which is what the magazine focuses on, and got opinions and help from these people. He worked on his distribution model before even making the magazine as that was important to the team. He wanted to get the magazine to people that rely on social media and wouldn’t take the time to pick up a magazine, even if it were free. The team started putting up content on their instagram, using strong imagery, and if people wanted to see more, they could click onto the link in their instagram bio to have the magazine sent to them. The magazine is completely free and sent to the readers door. This makes it as easy as possible for their target audience to get the magazine.
Felicia Pennant had a completely opposite approach. She focused entirely on the magazine to begin with so she had something to show to people and pitch to people. She said it was all about putting herself out there, reaching out to people, sending countless emails, and really knowing how to sell herself and the brand she has created.
The speakers had a lot to say, which is too much to cover here, but it was very informative and I even had a chance to chat with Robbie afterwards, which is a great thing to offer young creatives this kind of opportunity.
In between panel discussions, the venue had a screen printing workshop. This was supposed to run all day according to the schedule, but the queue was so long all day that they shut it off at 3pm. I tried queuing for this, but despite what was meant to be an hour gap in between each panel discussion, I didn’t move an inch in the queue to even get anywhere near the front! From what I saw, it looked like good fun though as ticket holders came out with personalised tote bags they’d created themselves.
They also had zine workshops happening, which again were very full, but from what I saw of this, tables were filled with pens, stickers, magazine clippings and anything else you could need to make a quick mock up of a zine.
The next panel discussion came with Joshua Osbourne, photographer of Habana Boy. Again, this was very informative as Joshua went through his creative process and spoke more in depth about the creation of his work. He also opened up questions to the crowd with many people showing engagement and asking really interesting questions to help them further their own careers.
Amongst the above, the schedule also promised a street photography workshop, but upon arrival to this, it turned out to just be a competition to post your own photos on instagram. The schedule however, said this would take an hour therefore you’d assume you’d be coming along to learn some photography tips. In actual fact, it took around 10 minutes for the audience to be given the hashtag to use with their existing photos. This was slightly disappointing, but as it was a free event, I guess we couldn’t complain too much. Although people did wait around a while before realising no one was showing up for the workshop.
Whilst there were huge queues and the day was rather unorganised in itself, it was a fun and insightful day. The only thing that could’ve been done differently is allowing a smaller audience to come along. With it being a free event, it can attract people who aren’t there for the right reasons. I heard people complaining about being bored and only being there for the instagram shots, which is fair enough, everyone is entitled to come. But it’s sad for the people that actually really wanted to be there for the creative side of things, and to further their own careers and learn something. However, if tickets had a price-tag, this would limit the people that can make it and be exclude people that may not be able to afford something like this usually.