Hayley Fearnley

cruelty free beauty, veggie gal, alternative fashion blogger
beauty | Cruelty Free Guides | Fashion and Beauty

Nars No Longer Cruelty Free

June 28, 2017
Nars Sell in China

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Hello everybody, I hope you’re all well! I feel like its been a while since I last sat down and wrote a blog post. I recently finished university and I’ve just taken some time to myself to relax and destress, which meant my blog took the back seat for a while, but now I’m ready to give this my full attention and I have some exciting content planned, so I hope y’all are ready! Until then, I thought I’d come back with my first post to talk about Nars.

We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV

A post shared by @narsissist on

You might know already as I’ve tweeted a few updates about it over the past few days, but if you haven’t heard, I’m sorry to break the news! Basically, Nars recently announced that they’re going to be expanding into the Chinese market. Nars were a cruelty free, high end brand, and I particularly loved their Sheer glow foundation, and their ‘Orgasm’ blush has also been a favourite amongst many beauty lovers. However, selling their products in China means that by law, they are required to test on animals, which means they will no longer be cruelty free.

This comes as a shock to many, as Nars often state they’re against animal testing, and are still stating that now as you can see in their statement. However, I am a strong believer that if you’re against animal testing, you wouldn’t even think of selling in China knowing that it requires testing.

Earlier this year, controversy sparked as Emily Canham tweeted a video of a representative from L’Oreal saying that they sell in China, so that they can work with the authorities to end animal testing. Many twitter users were quick to point out that L’Oreal are very misleading when it comes to their statements against animal testing, and to say they sell there to end animal testing is entirely contradictory of them, just like Nars saying they’re against animal testing, but choose to sell in China anyway knowing the complications.

However, I don’t want to dwell too much on L’Oreal here, but basically, they do test, they’re just highly misleading when they talk about it. They backtracked when this tweet went out and stated they do test! In comparison to this, makeup brand Stila recently pulled out of China due to the animal testing laws, thus making them a cruelty free company. This shows that companies do have a choice, and if they’re so against animal testing, they just would not sell in China. It seems as though Nars are doing it out of greed, in hopes they make more money selling into another market, but by doing this they are losing a huge, rising market of cruelty free beauty lovers.

Stila Animal Testing Policy PETA Certified
Stila took PETA’s cruelty free pledge, and are confirmed cf on their website http://features.peta2.com/shopcrueltyfree/cruelty_free_companies_company.aspx?Com_Id=568

So, let’s look into alternatives instead. Yesterday Illamasqua posted this message across their social media, and they have always been a brand I loved because of the clear passion they have about being cruelty free.

Last year I bought the ‘Eyes That Hypnotise’ palette, and on the inside of the packaging, they state:

‘We’re against animal testing. Many larger brands are not. Of course, they don’t mention it. We only know because a little bird told us. And a few little rabbits.’

To put a statement like this on their website is one thing, but putting it on their packaging brings them to a new level, that shows just how passionate they are about animal welfare. People that buy illamasqua may not even realise the scale of animal testing, so by including that message on the packaging, it helps to raise awareness on the issue which I think is great. I’ve always loved illamasqua because they push the boundaries of makeup too, and they are always releasing innovating and exciting products. They’re not afraid to experiment with colour, and I feel their products really allow its users to express themselves through makeup rather than sticking with the norm. They also cater to a wide variety of skin tones with their foundations, and are still releasing more colours, which is really awesome!

Other high end cruelty free brands to note are:

  • Stila
  • Smashbox (like Stila, they recently pulled out of the chinese market!!)
  • Kat Von D (who is also in the process of making her entire make up range vegan)
  • Too Faced
  • Charlotte Tilbury
  • Anastasia Beverly Hills
  • Becca
  • BareMinerals
  • Urban Decay

Of course, there are many high street brands too, but I’d be here all day if I mentioned every cruelty free brand, so I thought it would be best to stick with brands within the same realm as Nars as a the best alternative! If you would like drugstore options, you can see my selection of makeup from Boots here, and Superdrug here!

And to bring this post to a more positive end, please sign The Body Shop’s current petition to try put an end to animal testing worldwide, every signature counts!

  1. I was so gutted to hear about NARS – just as it feels like we’re making progress (with Stila and Smashbox etc) there’s an announcement like this. And I can’t believe L’Oreal had the cheek to say they don’t test on animals anywhere in the world – it’s an outright lie. Hopefully the outcry will make NARS reconsider xx

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