Hayley Fearnley

cruelty free beauty, veggie gal, alternative fashion blogger
beauty | Cruelty Free Guides | Fashion and Beauty | Superdrug CF Guide

Cruelty Free Makeup at: Superdrug

April 5, 2017

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Going cruelty free can be a daunting task, and it’s not always clear which brands are and aren’t cruelty free, with lines being blurred when it comes to laws around the world. However, to me, cruelty free means it takes a stance against testing on animals and never tests on them, whether “required by law” or not, if it is required by law in a certain country, they choose not to sell in that country (i.e. China). To help those of you that are looking to go cruelty free, I’ve decided to start a series of guides to help you out, and can of course be used by anyone, not just those new to the cruelty free lifestyle!


I’ve decided to start easy with Superdrug, as they seem to have the best selection on offer and have ordered them A-Z in hope that it make’s finding certain brands easier for you. I’ve also chosen to add a little detail to some selected brands at the start!


Ardell are my go to brand for lashes lately, and they produce the ever so famous Ardell Demi Wispies! They are also come with a tiny tube of Duo lash glue, which is also cruelty free and vegan, and are sold separately at Superdrug too, as listed further down


B. by Superdrug

B. is actually in the process of a rebrand at the moment and won’t be back in stock in Superdrug till June, however when it does come back, every product will supposedly be vegan which will make finding affordable high street make up a breeze for all the vegans out there! You can also still shop B. skincare in store and online, and see the very few remaining items of old stock online too.


For the price you pay for Collection, you sure do get a good amount of quality. Their lasting perfection concealer is amazing and provides such great coverage, the only downfall is the shade range which I hope they change soon, as I know they’re soon to be releasing colour correcting versions of this concealer! Another thing to try is their glitter liners which I’ve seen many people rave about, and they seem similar to Urban Decay’s heavy metal glitter liners

IMG_2073-1C.A.K.E Cosmetics

From my research, it seems this brand started up as a crowdfunder here, and was created as an affordable brand for women of colour which I instantly saw as I saw their range on superdrug, with their colour range being darker than most other brands, which is amazing! They are also new and exclusive to Superdrug, see their feature on it here!


Okay, so e.l.f don’t actually sell in Superdrug but I swear to you I saw a tweet saying they’re planning on being sold in Superdrug soon. Whether this is true is another story but if it happens, you heard it here first 😉


GOSH were one of the first high street cruelty free brands I ever tried and since then, I haven’t actually tried much from them but I really need to! I used to have their black liquid eyeliner which was amazing, and I’ve seen a lot of great reviews about their foundation drops such as in this post from Brianne.

Makeup Revolution

At the forefront of recent controversy regarding duping other brands, Makeup Revolution seek to create affordable makeup so that more people have access to good quality make up and there are less barriers in place for those who love make up. Their make up is some of the cheapest i’ve seen, but the quality of their products really is pretty good. Their most raved about product is probably their highlighters, and more controversial products are their eyeshadow palettes with dupes of Too Faced products and Kat Von D’s shade and light palette, so if you can afford high end brands, they provide an alternative.


MUA are also one of the first cruelty free high street brands I tried and they’re pretty similar to make up revolution in terms of price and quality. Their highlighters are amazing and I bought my first ever highlighter from them, which is almost good enough to rival my current Mary-Lou Manizer from the Balm.


The Balm

As mentioned already, I have the Mary-Lou Manizer from the Balm which is such a stunning highlight from them, but they also have some great eyeshadows that look perfect for more wearable, everyday looks with some lovely neutral colours.

IMG_2122-1More Brands



Have you tried any of the brands listed? I’d love to know what your thoughts are in the comments, or if there’s any I’ve missed, I’d also love to know about that too!

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    1. I’ll add them now! I think they’re a part of Makeup Revolution so didn’t know if to include them but it’s probably better to so no one gets confused, thank you 🙂 x

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