Hayley Fearnley

cruelty free beauty, veggie gal, alternative fashion blogger
beauty | Fashion and Beauty

Cruelty-Free Makeup

March 3, 2015

As you may have already seen, this week I have made the decision to try out being vegetarian. A long with this I hope to make sure the products I use are cruelty free. To do this, I have done a bit of research and tried to find as many brands in the UK as possible that are cruelty free. I am aware that it is now illegal to sell products in England that have been tested on animals however, this doesn’t stop the company doing so in other countries. I haven’t tested many of these out yet but plan to test them out and do a post on the best cruelty-free brands I have found. But so far, I thought I would share this with you anyway as a quick list for people to refer to. Enjoy!



  • Urban Decay – a bit of a controversial company to start off with as they were bought by L’Oreal who test on animals however, Urban Decay itself isn’t tested on animals. (Boots, Debenhams, House of Fraser)
  • Lippy Girl (Botanical Brands – Online)
  • Liz Earle – owned by Avon who aren’t cruelty free, but Liz Earle products are CF. (Boots, John Lewis)
  • GOSH (Superdrug)
  • Wet n Wild (Amazon, B&M)
  • e.l.f (website)
  • Limecrime – another controversial one as there have been rumours that their claims of being cruelty free are fake and they have bought their products whole sale and repackaged them. (love-makeup.co.uk)
  • Soap and Glory (Boots)
  • Everyday Minerals (Cocktail Cosemtics)
  • Too Faced (Debenhams, Boots, Asos)
  • Barry M (Boots, Superdrug)
  • B. (Superdrug own brand)
  • Beauty without Cruelty



  • The Body Shop – also bought by L’Oreal but no animal cruelty involved in the production of these products. I feel as though I would still rather buy from these companies to show L’Oreal that the market for cruelty free cosmetics is what I want, and avoid purchasing cruelty L’Oreal products. But again, it depends on your standpoint.
  • LUSH Cosmetics
  • Cute Cosmetics
  • Beauty without Cruelty
  • Manic Panic

I have tried to include where you can find these brands however, this isn’t a definitive list and there will be other stockists and you may find them cheaper elsewhere. Also, if anyone knows of any other brands in the UK, I’d love to hear about them!

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